A few weeks ago I had a great chat with Gerry Gaffney, of UXPod fame. We talked about why emerging markets are interesting and how they provide great environments for new disruptive technology. We also spoke about my concept of “Cultural Errors”, which describe the common mistakes that western designers make when they start working in emerging markets.

The podcast is now live on the UXPod website.

The video? It’s an ad for the Tata Nano, at the time of launch the world’s cheapest car. Watch it and think: what user needs do Tata think are important?