Andrew Harder

Experience Strategy and Design Research


September 11, 2013

The c is for colour, not cheap

The biggest surprise of yesterday’s iPhone 5c announcement is that it isn’t really cheaper. In many emerging markets, consumers buy phones unsubsidised. In these market, the iPhone 5c will be about USD$549 and the 5s will be about USD$649. The iPhone 4s stays on the market as the cheapest iPhone at USD$450. Meanwhile, cheap Androids […]

May 17, 2013

The heart wants what the heart wants

The 1.6 million people who live in the Gaza Strip live in isolation. Both Israel and Egypt tightly control their border crossing: for instance, only 800 people a day can cross into Egypt and all men between 16 and 40 require special clearance. It’s not just the people who are restricted. All physical materials must […]

May 8, 2013

Windows 8.1 is not New Coke. The story is deeper.

News sites are frothing with speculation about Windows 8.1 design changes reflecting a U-turn from the striking design direction Microsoft launched with Metro. I’ve used Windows 8 on a few devices. On the Surface, it’s a lush and natural experience that made me feel a little regret for buying a MacBook Air. On my non-touch […]

January 30, 2013

A glorious future beats a glorious past

In the technology and business community, there is a tendency to see a company’s share price as an overall validation of its efforts. Facebook dropped sharply after its IPO, and the gut-feeling reaction (from the conversations I had at least) was that this marked (another) start of decline for the whole company. They disregarded user […]