Andrew Harder

Experience Strategy and Design Research

Andrew Harder

April 30, 2014

the tata nano, ncap and progress

When I give talks, I often use the Tata Nano as a classic example of a low-end disruptive technology that could only come from emerging markets. It’s incredibly cheap, it targets a new consumer market instead of existing users and it reeks of compromise. The point I make it simple – the list of what […]

March 25, 2014

What We Buy When We Buy Design Research – blog post on Ethnography Matters

Like most good ideas to come out of England, the inspiration for our workshop at EPIC 2013 came from conversations in the pub. In this case, we were talking about “the great divide” between client and agency research teams. Within a few years of each other, we had both left user experience agencies to work […]

March 16, 2014

Video of Electronics District in Shenzhen

I spent a great week in Hong Kong recently. I went to the fantastic UX Hong Kong conference, met some great local designers and spent a day over the border in Shenzhen. I have a lot of notes from the trip that I will write up soon, but I wanted to start by sharing some video […]

November 26, 2013

Podcast with uxpod on ux, disruption and cultural errors

A few weeks ago I had a great chat with Gerry Gaffney, of UXPod fame. We talked about why emerging markets are interesting and how they provide great environments for new disruptive technology. We also spoke about my concept of “Cultural Errors”, which describe the common mistakes that western designers make when they start working […]

September 11, 2013

The c is for colour, not cheap

The biggest surprise of yesterday’s iPhone 5c announcement is that it isn’t really cheaper. In many emerging markets, consumers buy phones unsubsidised. In these market, the iPhone 5c will be about USD$549 and the 5s will be about USD$649. The iPhone 4s stays on the market as the cheapest iPhone at USD$450. Meanwhile, cheap Androids […]

September 7, 2013

Important lessons from an unlikely source

  I have always found it true that the more real talent a person has, the more secure he is in that talent and the less likely he is to be a jerk. most of the tantrums people throw don’t really come from anger with others as much as from an insecurity within themselves. Some […]

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